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~isPartOf:"Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market research"
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Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob
Marketing intelligence & planning
Journal of marketing education : JME
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The student practitioner : developing skills through the marketing research consultancy project
Ardley, Barry
;
Taylor, Nick
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 847-861
Persistent link: https://www.econbiz.de/10009157182
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