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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of internet commerce"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Soziale Medien"
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Beziehungsmarketing
Social Web
176
Social web
176
Consumer behaviour
83
Konsumentenverhalten
83
Internet marketing
72
Online-Marketing
72
E-commerce
36
Electronic Commerce
36
Online retailing
36
Online-Handel
36
Viral marketing
36
Virales Marketing
36
Relationship marketing
28
Social network
27
Soziales Netzwerk
27
Brand management
20
Markenführung
20
social media
18
Confidence
15
Internet
15
Vertrauen
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Brand image
12
Markenimage
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Social relations
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Soziale Beziehungen
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Marketing management
9
Marketingmanagement
9
Customer integration
8
Kundenintegration
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Social commerce
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Advertising effects
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Data Mining
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Data mining
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7
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28
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28
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28
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Aiyub, Asheefa Shaheen
1
Amar, Raju G.
1
Bhatt, Anil
1
Calefato, Fabio
1
Chen, Anran
1
Chen, Chih-ping
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Chen, Kuan-Ju
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Cheng, Xusen
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Deng, Qi
1
Dutta, Nirankush
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Farjoo, Hamta
1
Ferreira, Caitlin
1
Fischer, Thomas
1
Gandolfo, Alessandro
1
Garabollagh, Hooshmand Bagheri
1
Gu, Yu
1
Hassan, Mahmud
1
Hine, Michael J.
1
Hoang, Duc
1
Hopkins, Christopher D.
1
Hsu, Maxwell K.
1
Islam, Jamid Ul
1
Ji, Shaobo
1
Jin, Huixia
1
Jung, Woo-Jin
1
Kartastenp, Elina
1
Ke, Dan
1
Kim, Hee-Woong
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Kim, Jooyoung
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1
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1
Lanubile, Filippo
1
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1
Lin, Jhih-Syuan
1
Martinez, Luis F.
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Mehdikhani, Rasoul
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Electronic commerce research
Journal of consumer behaviour : an international research review
Journal of internet commerce
Journal of business research : JBR
91
Journal of retailing and consumer services
65
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
SpringerLink / Bücher
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
28
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
5
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
6
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
7
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
8
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
9
A novel trust recommendation model for mobile social network based on user motivation
Yang, Gelan
;
Yang, Qin
;
Jin, Huixia
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 809-830
Persistent link: https://www.econbiz.de/10012698269
Saved in:
10
Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet
;
Singh, Gurmeet
;
Aiyub, Asheefa Shaheen
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
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