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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Beziehungsmarketing"
~subject:"China"
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Beziehungsmarketing
China
Social Web
101
Social web
101
Consumer behaviour
39
Konsumentenverhalten
39
Internet marketing
32
Online-Marketing
32
E-commerce
24
Electronic Commerce
24
Viral marketing
24
Virales Marketing
24
Online retailing
23
Online-Handel
23
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11
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Calefato, Fabio
1
Chen, Anran
1
Chen, Dongyu
1
Chen, Kuan-Ju
1
Chen, Yuangao
1
Cheng, Xusen
1
Feng, Yan
1
Fischer, Thomas
1
Gandolfo, Alessandro
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Gu, Yu
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Kousi, Sofia
1
Kuusela, Hannu
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Lai, Fujun
1
Lanubile, Filippo
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Li, Xiaolin
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Li, Yu
1
Lin, Jhih-Syuan
1
Lu, June
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Martinez, Luis F.
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Mou, Jian
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Mydock, Suni <III>
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Novielli, Nicole
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Närvänen, Elina
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1
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Electronic commerce research
Journal of consumer behaviour : an international research review
Journal of business research : JBR
99
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Technological forecasting & social change : an international journal
25
Business horizons
23
Journal of strategic marketing
23
The journal of brand management : an international journal
21
Tourism management : research, policies, practice
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of promotion management : innovations in planning and applied research
18
Marketing intelligence & planning
18
Asia Pacific journal of marketing and logistics
17
Journal of internet commerce
17
The journal of services marketing
17
Journal of global marketing
16
Journal of marketing communications
16
SpringerLink / Bücher
16
Journal of marketing
15
Journal of service management
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of travel and tourism marketing
14
International journal of electronic customer relationship management : IJECRM
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
International journal of hospitality management
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Psychology & marketing
11
The journal of business & industrial marketing
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
International journal of electronic commerce : IJEC
10
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ECONIS (ZBW)
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1
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
2
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
3
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
4
The influence of patient-generated reviews and doctor-patient relationship on online consultations in China
Hu, Yajie
;
Zhou, Huiwen
;
Chen, Yuangao
;
Yao, Jianrong
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1115-1141
Persistent link: https://www.econbiz.de/10014252206
Saved in:
5
A novel trust recommendation model for mobile social network based on user motivation
Yang, Gelan
;
Yang, Qin
;
Jin, Huixia
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 809-830
Persistent link: https://www.econbiz.de/10012698269
Saved in:
6
Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment
Cheng, Xusen
;
Gu, Yu
;
Mou, Jian
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 53-80
Persistent link: https://www.econbiz.de/10012224052
Saved in:
7
Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin
;
Yang, Seungjun
;
Kim, Hee-Woong
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
Saved in:
8
Content shared between banks and users on the social ecosystem : an inductive exploratory inquiry
Gandolfo, Alessandro
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 679-712
Persistent link: https://www.econbiz.de/10012309154
Saved in:
9
Factors affecting platform default risk in online peer-to-peer (P2P) lending business : an empirical study using Chinese online P2P platform data
Yoon, Yeujun
;
Li, Yu
;
Feng, Yan
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 131-158
Persistent link: https://www.econbiz.de/10011999533
Saved in:
10
Gender discrimination in online peer-to-peer credit lending : evidence from a lending platform in China
Chen, Dongyu
;
Li, Xiaolin
;
Lai, Fujun
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 553-583
Persistent link: https://www.econbiz.de/10011744334
Saved in:
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