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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Soziale Beziehungen"
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Search: subject_exact:"Soziale Internetplattform"
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Soziale Beziehungen
Social Web
290
Social web
290
Internet marketing
128
Online-Marketing
128
Consumer behaviour
123
Konsumentenverhalten
123
Viral marketing
65
Virales Marketing
65
Online retailing
63
Online-Handel
63
E-commerce
62
Electronic Commerce
62
Social network
51
Soziales Netzwerk
51
Beziehungsmarketing
40
Relationship marketing
40
Brand management
35
Markenführung
35
Social media marketing
31
Internet
27
Social relations
21
social media
21
Brand image
19
Markenimage
19
Facebook
18
Personalization
17
Advertising effects
16
Digital platform
16
Digitale Plattform
16
Social media
16
Werbewirkung
16
Personalisierung
15
Confidence
14
Marketing management
14
Marketingmanagement
14
Social networking sites
14
Vertrauen
14
Virtual reality
13
Virtuelle Realität
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Qiu, Liangfei
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Andrews MacLelland, Melinda
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Bala, Hillol
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Bandyopadhyay, Subhajyoti
1
Cabiddu, Francesca
1
Cheng, Xusen
1
Clemons, Eric K.
1
Cummings, Jeff
1
Ding, Zhengping
1
Fan, Weiguo
1
Fang, Bin
1
Foster, Jamye K.
1
Frau, Moreno
1
Frigau, Luca
1
Goes, Paulo B.
1
Gu, Yu
1
Guo, Junpeng
1
Guo, Qiang
1
Harridge-March, Sally
1
He, Jianmin
1
Herrando, Carolina
1
Jiang, Qiqi
1
Jiang, Yuanchun
1
Jiménez Martínez, Julio
1
Kang, Lele
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Kim, Sung S.
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Kuem, Jungwon
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Labrecque, Lauren I.
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Lee, Gene Moo
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Li, Eldon Yu-zen
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Li, Qi
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Li, Wenhua
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Liang, Ni
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Lowry, Paul Benjamin
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Ma, Bei
1
Mao, Yunxia
1
Martín de Hoyos, María José
1
Matook, Sabine
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Electronic commerce research
Journal of management information systems : JMIS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of business research : JBR
23
Technological forecasting & social change : an international journal
15
Journal of retailing and consumer services
12
Information systems research : ISR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Management information systems : mis quarterly
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
CESifo working papers
7
International journal of hospitality management
7
Asia Pacific journal of marketing and logistics
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Journal of service management
5
MIS quarterly
5
Cogent business & management
4
EERI research paper series
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
NBER working paper series
4
Tourism management : research, policies, practice
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Discussion paper
3
Discussion papers / CEPR
3
Electronic commerce research and applications
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of human resource management
3
International journal of networking and virtual organisations : IJNVO
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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ECONIS (ZBW)
21
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
4
Explaining the outcomes of social gamification : a longitudinal field experiment
Zhang, Jun
;
Jiang, Qiqi
;
Zhang, Wenping
;
Kang, Lele
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 401-439
Persistent link: https://www.econbiz.de/10014302565
Saved in:
5
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
6
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
7
Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment
Cheng, Xusen
;
Gu, Yu
;
Mou, Jian
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 53-80
Persistent link: https://www.econbiz.de/10012224052
Saved in:
8
Leveraging friend and group information to improve social recommender system
Sun, Jianshan
;
Ying, Rongrong
;
Jiang, Yuanchun
;
He, Jianmin
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 147-172
Persistent link: https://www.econbiz.de/10012224063
Saved in:
9
Social influence and monetization of freemium social games
Fang, Bin
;
Zheng, Zhiqiang
;
Ye, Qiang
;
Goes, Paulo B.
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 730-754
Persistent link: https://www.econbiz.de/10012198614
Saved in:
10
Combining geographical and social influences with deep learning for personalized point-of-interest recommendation
Guo, Junpeng
;
Zhang, Wenxiang
;
Fan, Weiguo
;
Li, Wenhua
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1121-1153
Persistent link: https://www.econbiz.de/10011975701
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