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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Werbewirkung"
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Electronic commerce research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Information systems research : ISR
8
International journal of electronic commerce : IJEC
8
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Discussion papers / CEPR
4
Electronic commerce research and applications
4
Quantitative marketing and economics : QME
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of marketing research
3
Journal of retailing
3
Working papers / TSE : WP
3
CESifo working papers
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of electronic commerce research : JECR
2
Journal of the Academy of Marketing Science
2
Marketing science
2
SpringerLink / Bücher
2
Working papers / Harvard Business School, Division of Research
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
30-Minuten-Reihe
1
American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
1
BSE working paper : working papers
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Barcelona GSE working paper series : working paper
1
CAMRI policy briefs
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CESifo Working Paper
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CESifo Working Paper Series
1
Columbia Business School Research Paper
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Cornell hospitality quarterly : CQ
1
Decision sciences : DS
1
Department of Economics discussion paper series / University of Oxford
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ECONIS (ZBW)
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
2
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
3
Conversion potential : a metric for evaluating search engine advertising performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
Saved in:
4
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
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