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~isPartOf:"Electronic commerce research"
~person:"Li, Yixiao"
~person:"Tsao, Wen-Chin"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
Viral marketing
3
Virales Marketing
3
Internet marketing
2
Online-Marketing
2
Consumer reviews
1
Credence goods
1
Data Mining
1
Data mining
1
Digital platform
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Digitale Plattform
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Discrete emotion
1
Electronic word-of-mouth
1
Emotion
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Experiential goods
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Manager response
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Movie critic
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Online consumer reviews
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Personalisierung
1
Personalization
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Product type
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Professional critics
1
Review helpfulness
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Social Web
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Social web
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Li, Yixiao
Tsao, Wen-Chin
Liu, Qihua
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De Keyzer, Freya
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Dens, Nathalie
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1
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Electronic commerce research
International journal of hospitality management
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ECONIS (ZBW)
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How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Zhou, Chuanmei
;
Yang, Shuiqing
;
Chen, Yuangao
;
Zhou, Shasha
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2943-2978
Persistent link: https://www.econbiz.de/10014420173
Saved in:
2
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
Saved in:
3
Which type of online review is more persuasive? : the influence of customer reviews and critic ratings on moviegoers
Tsao, Wen-Chin
- In:
Electronic commerce research
14
(
2014
)
4
,
pp. 559-583
Persistent link: https://www.econbiz.de/10010482276
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