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~isPartOf:"Electronic commerce research"
~source:"econis"
~subject:"Auktionstheorie"
~type_genre:"Aufsatz in Zeitschrift"
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Auktionstheorie
Internet marketing
64
Online-Marketing
64
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
28
Social web
28
Viral marketing
23
Virales Marketing
23
Online retailing
22
Online-Handel
22
E-commerce
17
Electronic Commerce
17
Advertising effects
11
Werbewirkung
11
Advertising
8
Werbung
8
Beziehungsmarketing
7
Internet
7
Relationship marketing
7
Social media
7
Search engine
5
Suchmaschine
5
Brand management
4
Digital marketing
4
Markenführung
4
Personalisierung
4
Personalization
4
Auction theory
3
Brand image
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Data Mining
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Data mining
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Decision
3
Entscheidung
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Experiment
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Facebook
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Luxury goods
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Luxusgüter
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Markenimage
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Market segmentation
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Aufsatz in Zeitschrift
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English
3
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Maillé, Patrick
2
Tuffin, Bruno
2
Markakis, Evangelos
1
Miralles-Pechuán, Luis
1
Naldi, Maurizio
1
Namee, Brian Mac
1
Qureshi, M. Atif
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Stamoulis, George D.
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Electronic commerce research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Operations research
10
Information systems research : ISR
7
Games and economic behavior
6
International journal of industrial organization
5
Electronic commerce research and applications
3
European journal of operational research : EJOR
3
Journal of marketing research
3
Management information systems : mis quarterly
3
Marketing science
3
Folia oeconomica Stetinensia : FOS
2
Games
2
International journal of electronic commerce : IJEC
2
International journal of game theory : official journal of the Game Theory Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of marketing
2
Operations research letters
2
American economic journal : a journal of the American Economic Association
1
Annual review of economics
1
Computational economics
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Economic theory
1
Economic theory : official journal of the Society for the Advancement of Economic Theory
1
Economics letters
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing
1
European journal of marketing : EJM
1
Financial innovation : FIN
1
Foundations of Management : the journal of Warsaw University of Technology
1
Global business and finance review
1
History of retailing and consumption
1
Human systems management : HSM
1
IEEE transactions on engineering management : EM
1
INFORMS journal on computing : JOC
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Information technology and management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
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Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
2
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
3
Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Maillé, Patrick
;
Markakis, Evangelos
;
Naldi, Maurizio
; …
- In:
Electronic commerce research
12
(
2012
)
3
,
pp. 265-300
Persistent link: https://www.econbiz.de/10009663939
Saved in:
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