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~isPartOf:"Electronic commerce research"
~subject:"Advertising effects"
~subject:"Auktionstheorie"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Auktionstheorie
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2
Auction theory
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Aufsatz in Zeitschrift
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Maillé, Patrick
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Tuffin, Bruno
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Naldi, Maurizio
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Schultz, Carsten D.
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Stamoulis, George D.
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Electronic commerce research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Information systems research : ISR
10
International journal of electronic commerce : IJEC
9
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Electronic commerce research and applications
6
European journal of operational research : EJOR
5
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Quantitative marketing and economics : QME
5
Games and economic behavior
3
International journal of industrial organization
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research
3
Journal of retailing
3
Marketing science
3
The economic journal : the journal of the Royal Economic Society
3
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Operations research
2
Operations research letters
2
American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
1
Computational economics
1
Cornell hospitality quarterly : CQ
1
Decision sciences : DS
1
Economics letters
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Games
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Information economics and policy : IEP
1
Information technology and management
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
2
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
3
Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Maillé, Patrick
;
Markakis, Evangelos
;
Naldi, Maurizio
; …
- In:
Electronic commerce research
12
(
2012
)
3
,
pp. 265-300
Persistent link: https://www.econbiz.de/10009663939
Saved in:
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