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~isPartOf:"Electronic commerce research"
~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Search: subject_exact:"Online-Werbung"
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Advertising effects
Internet marketing
64
Online-Marketing
64
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
28
Social web
28
Viral marketing
23
Virales Marketing
23
Online retailing
22
Online-Handel
22
E-commerce
17
Electronic Commerce
17
Werbewirkung
11
Advertising
8
Werbung
8
Beziehungsmarketing
7
Internet
7
Relationship marketing
7
Social media
7
Search engine
5
Suchmaschine
5
Brand management
4
Digital marketing
4
Markenführung
4
Personalisierung
4
Personalization
4
Auction theory
3
Auktionstheorie
3
Brand image
3
Data Mining
3
Data mining
3
Decision
3
Entscheidung
3
Experiment
3
Facebook
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Luxury goods
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Luxusgüter
3
Markenimage
3
Market segmentation
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Article
11
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Article in journal
Working Paper
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11
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English
11
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Amaro, Ana Cláudia
1
Bae, Giwoong
1
Dan, Wu
1
De Keyzer, Freya
1
Dens, Nathalie
1
Duffett, Rodney Graeme
1
Flavián Blanco, Carlos
1
Gurrea Sarasa, Raquel
1
Jiang, Zhao
1
Kim, Hye-jin
1
Lin, Zhijie
1
Liu, Jie
1
Maillé, Patrick
1
Martinez, Luisa M.
1
Menezes, Karla
1
Menezes, Silvio
1
Miralles-Pechuán, Luis
1
Namee, Brian Mac
1
On, Seungtae
1
Orús, Carlos
1
Pelsmacker, Patrick de
1
Qureshi, M. Atif
1
Ramos, Filipe R.
1
Schultz, Carsten D.
1
Suh, Taewon
1
Tuffin, Bruno
1
Wilson, Rick T.
1
Zhang, Xiuzhi
1
Zhang, Ying
1
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Electronic commerce research
International journal of advertising : the review of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
Journal of advertising research
54
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
49
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
European journal of marketing : EJM
11
Journal of internet commerce
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Journal of marketing
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
2
Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
3
An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Amaro, Ana Cláudia
;
Martinez, Luisa M.
;
Ramos, Filipe R.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1429-1458
Persistent link: https://www.econbiz.de/10014383027
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
6
The impact of online video highlights on TV audience ratings
Bae, Giwoong
;
Kim, Hye-jin
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
Saved in:
7
Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
Saved in:
8
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
9
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
10
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
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