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~subject:"Advertising effects"
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Advertising effects
Viral marketing
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Virales Marketing
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
23
Online-Marketing
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Social Web
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Dens, Nathalie
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Electronic commerce research
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of management information systems : JMIS
2
Journal of marketing
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Journal of marketing theory and practice
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
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AMS review : official publication of the Academy of Marketing Science
1
Always learning
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Argumenta oeconomica
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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