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~isPartOf:"Electronic commerce research"
~subject:"Computerspiel"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Computerspiel
Deutschland
Online retailing
5
Online-Handel
5
Video game
5
Consumer behaviour
4
Konsumentenverhalten
4
E-commerce
3
Electronic Commerce
3
Virtual reality
3
Virtuelle Realität
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Internet marketing
2
Online-Marketing
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Advertising effects
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Attitude
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Brand image
1
Consumer motivation
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Digital experience
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Digitalisierung
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Digitization
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Ease of imagining
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Einzelhandel
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Gamification
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Kaufmotiv
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Luxury
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Luxury goods
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Luxusgüter
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Papagiannidis, Savvas
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Barnes, Stuart
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Bourlakis, Michael
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Flavián Blanco, Carlos
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Guercini, Simone
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Guo, Yue
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Gurrea Sarasa, Raquel
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Li, Feng
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Milanesi, Matilde
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Electronic commerce research
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
European Sport management quarterly : ESMQ
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
4
International journal on media management : JMM
4
Journal of cultural economics
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ECONIS (ZBW)
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
3
Special issue: I have an avatar therefore i exist
Papagiannidis, Savvas
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003851246
Saved in:
4
Editorial : i have an avatar therefore i exist
Papagiannidis, Savvas
;
Bourlakis, Michael
;
Li, Feng
- In:
Electronic commerce research
9
(
2009
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10003851253
Saved in:
5
Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue
;
Barnes, Stuart
- In:
Electronic commerce research
9
(
2009
)
1/2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10003851293
Saved in:
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