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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~subject:"Advertising effects"
~subject:"Social web"
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Advertising effects
Social web
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Electronic commerce research and applications
Exploring the rise of fandom in contemporary consumer culture
Young consumers : insight and ideas for responsible marketers
20
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of advertising : the review of marketing communications
8
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
7
Psychology & marketing
7
International journal of consumer studies
6
Journal of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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Journal of promotion management : JPM
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Review of industrial organization : RIO
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SpringerLink / Bücher
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The journal of consumer marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
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Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
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Operations research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Application of gaming in new media marketing
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Australasian marketing journal
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Breaking new ground in theory and practice
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Bridging the gap between advertising academia and practice
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Darden Case
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Discussion paper / Tinbergen Institute
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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Charging fandom in the digital age : the rise of social media
Guo, Shuojia
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 147-162)
.
2018
Persistent link: https://www.econbiz.de/10011764843
Saved in:
2
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
3
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
4
Discovering target groups in social networking sites : an effective method for maximizing joint influential power
Xu, Kaiquan
;
Guo, Xitong
;
Li, Jiexun
;
Lau, Raymond Yiu Keung
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 318-334
Persistent link: https://www.econbiz.de/10009730234
Saved in:
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