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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of international consumer marketing"
~person:"Bhuian, Shahid Nakib"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Antecedents to online brand trust
1
Arabische Golf-Staaten
1
Brand image
1
Brand management
1
Confidence
1
Consumer behaviour
1
GCC region
1
Gulf countries
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Internet marketing
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Markenführung
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Online retailing
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Online-Handel
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Vertrauen
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online brand trust
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Bhuian, Shahid Nakib
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Electronic commerce research and applications
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of international consumer marketing
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ECONIS (ZBW)
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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