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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"SpringerLink / Bücher"
~person:"Bos, Joost van den"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Assurance seals
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Confidence
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Consumer behaviour
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Consumer reviews
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Customer satisfaction
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Bos, Joost van den
Pauwels, Koen
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Electronic commerce research and applications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Consumers rule : how consumer reviews influence perceived trustworthiness of online stores
Utz, Sonja
;
Kerkhof, Peter
;
Bos, Joost van den
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 49-58
Persistent link: https://www.econbiz.de/10009730287
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