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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of international marketing"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Konsumentenverhalten"
~subject:"Transnational corporation"
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Transnational corporation
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Steenkamp, Jan-Benedict E. M.
Diamantopoulos, Adamantios
4
Davvetas, Vasileios
3
Douglas, Susan P.
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Electronic commerce research and applications
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ECONIS (ZBW)
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The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
Saved in:
2
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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