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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of international marketing"
~source:"econis"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
International marketing
121
Internationales Marketing
121
Consumer behaviour
69
Online retailing
65
Online-Handel
65
E-commerce
34
Electronic Commerce
34
Brand management
27
Markenführung
27
Beziehungsmarketing
22
Relationship marketing
22
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Internet marketing
18
Multinationales Unternehmen
18
Online-Marketing
18
Transnational corporation
18
Brand image
17
Markenimage
17
Export
16
Firm performance
16
Unternehmenserfolg
16
Welt
16
World
16
China
15
Social Web
15
Social web
15
Emerging economies
13
Schwellenländer
13
Cultural identity
12
Kulturelle Identität
12
global brands
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Brand
10
Markenartikel
10
International market entry
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Internationaler Markteintritt
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USA
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Article
69
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Article in journal
69
Aufsatz in Zeitschrift
69
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English
69
Author
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Nijssen, E. J.
3
Alden, Dana
2
Coulter, Robin A.
2
Douglas, Susan P.
2
Guo, Xiaoling
2
Kumar, V.
2
Magnusson, Peter
2
Papadopoulos, Nicolas G.
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Westjohn, Stanford A.
2
Alamanos, Eleftherios
1
Altaras, Selin
1
Arnold, Mark J.
1
Ashraf, Abdul R.
1
Asiati, Diah Isnaini
1
Auh, Seigyoung
1
Balasubramanian, Siva Kumar
1
Baršytė, Justina
1
Becker-Olsen, Karen L.
1
Bei, Zhiling
1
Bockstedt, Jesse C.
1
Borah, Sourav Bikash
1
Bos, Joost van den
1
Brakus, J. Joško
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Cebi, Selcuk
1
Chen, Hui-Ling
1
Chen, Jie
1
Chen, Kuo-Yung
1
Chen, Qimei
1
Chen, Yu-chen
1
Cheng, Chiang Yu
1
Cheng, Hsiu-Fen
1
Chikweche, Tendai
1
Cho, Sung-eui
1
Choi, Yerim
1
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Electronic commerce research and applications
Journal of international marketing
Journal of retailing and consumer services
351
Journal of business research : JBR
200
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
73
Asia Pacific journal of marketing and logistics
57
Information systems research : ISR
56
Cogent business & management
55
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
52
The international review of retail, distribution and consumer research
52
International marketing review
49
International journal of retail and distribution management
48
Journal of retailing
48
Journal of electronic commerce research : JECR
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of international consumer marketing
45
International journal of consumer studies
44
International journal of hospitality management
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of global marketing
41
International journal of electronic commerce : IJEC
40
Psychology & marketing
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
32
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of the Academy of Marketing Science
26
Technological forecasting & social change : an international journal
25
International journal of electronic business : IJEB
23
Journal of marketing
22
Tourism management : research, policies, practice
22
International journal of contemporary hospitality management
21
The journal of product & brand management
21
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ECONIS (ZBW)
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69
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
3
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
6
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
7
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
Saved in:
8
Overcoming institutional and infrastructure weaknesses in China via online third-party marketplaces
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012231089
Saved in:
9
The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
Saved in:
10
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
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