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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of international marketing"
~subject:"Konsumentenverhalten"
~subject:"Transnational corporation"
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Konsumentenverhalten
Transnational corporation
International marketing
121
Internationales Marketing
121
Consumer behaviour
69
Online retailing
65
Online-Handel
65
E-commerce
34
Electronic Commerce
34
Brand management
27
Markenführung
27
Beziehungsmarketing
22
Relationship marketing
22
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Internet marketing
18
Multinationales Unternehmen
18
Online-Marketing
18
Brand image
17
Markenimage
17
Export
16
Firm performance
16
Unternehmenserfolg
16
Welt
16
World
16
China
15
Social Web
15
Social web
15
Emerging economies
13
Schwellenländer
13
Cultural identity
12
Kulturelle Identität
12
global brands
11
Brand
10
Markenartikel
10
International market entry
9
Internationaler Markteintritt
9
USA
9
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Article
84
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84
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84
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English
84
Author
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Diamantopoulos, Adamantios
4
Davvetas, Vasileios
3
Douglas, Susan P.
3
Nijssen, E. J.
3
Alden, Dana
2
Coulter, Robin A.
2
Griffith, David A.
2
Guo, Xiaoling
2
Kumar, V.
2
Magnusson, Peter
2
Papadopoulos, Nicolas G.
2
Riefler, Petra
2
Shi, Linda Hui
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Taylor, Charles Raymond
2
Westjohn, Stanford A.
2
Zou, Shaoming
2
Adekambi, Souleïmane A.
1
Alamanos, Eleftherios
1
Altaras, Selin
1
Arnold, Mark J.
1
Ashraf, Abdul R.
1
Asiati, Diah Isnaini
1
Auh, Seigyoung
1
Aykol, Bilge
1
Bai, Xuan
1
Balasubramanian, Siva Kumar
1
Bartsch, Fabian
1
Baršytė, Justina
1
Becker-Olsen, Karen L.
1
Bei, Zhiling
1
Bockstedt, Jesse C.
1
Borah, Sourav Bikash
1
Bos, Joost van den
1
Brakus, J. Joško
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Cebi, Selcuk
1
Chang, Jeanine
1
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Electronic commerce research and applications
Journal of international marketing
Journal of retailing and consumer services
351
Journal of business research : JBR
203
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
73
International marketing review
72
Asia Pacific journal of marketing and logistics
59
Information systems research : ISR
56
International journal of retail & distribution management
55
The international review of retail, distribution and consumer research
53
International journal of internet marketing and advertising : IJIMA
52
Cogent business & management
51
Journal of retailing
50
International journal of retail and distribution management
48
Journal of global marketing
48
Journal of electronic commerce research : JECR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of international consumer marketing
46
International journal of consumer studies
44
International journal of hospitality management
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of electronic commerce : IJEC
42
Psychology & marketing
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
32
Journal of the Academy of Marketing Science
32
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Technological forecasting & social change : an international journal
26
Journal of marketing
24
International journal of electronic business : IJEB
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
SpringerLink / Bücher
22
The journal of product & brand management
22
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ECONIS (ZBW)
84
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51
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Saved in:
52
Constraints to building and deploying marketing capabilities by emerging market firms in advanced markets
Kaufmann, Lutz
;
Roesch, Jan-Frederik
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10009688887
Saved in:
53
How impulsivity affects consumer decision-making in e-commerce
Huang, Yu-feng
;
Kuo, Feng-yang
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 582-590
Persistent link: https://www.econbiz.de/10009730146
Saved in:
54
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
55
Aesthetic design of e-commerce web pages : webpage complexity, order and preference
Deng, Liqiong
;
Poole, Marshall Scott
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 420-440
Persistent link: https://www.econbiz.de/10009730178
Saved in:
56
Factors influencing Internet shopping value and customer repurchase intention
Kim, Changsu
;
Galliers, Robert
;
Shin, Namchul
;
Ryoo, Joo-han
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 374-387
Persistent link: https://www.econbiz.de/10009730230
Saved in:
57
How to improve consumer attitudes toward using credit cards online : an experimental study
Shu, Wesley
;
Cheng, Chiang Yu
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 335-345
Persistent link: https://www.econbiz.de/10009730233
Saved in:
58
How does background music tempo work for online shopping?
Ding, Cherng G.
;
Lin, Chien-hung
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 299-307
Persistent link: https://www.econbiz.de/10009730236
Saved in:
59
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
60
Which is more important in Internet shopping, perceived price or trust?
Kim, Hee-woong
;
Xu, Yunjie
;
Gupta, Sumeet
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 241-252
Persistent link: https://www.econbiz.de/10009730244
Saved in:
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