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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of international marketing"
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~subject:"Transnational corporation"
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Konsumentenverhalten
Transnational corporation
International marketing
121
Internationales Marketing
121
Consumer behaviour
69
Online retailing
65
Online-Handel
65
E-commerce
34
Electronic Commerce
34
Brand management
27
Markenführung
27
Beziehungsmarketing
22
Relationship marketing
22
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Internet marketing
18
Multinationales Unternehmen
18
Online-Marketing
18
Brand image
17
Markenimage
17
Export
16
Firm performance
16
Unternehmenserfolg
16
Welt
16
World
16
China
15
Social Web
15
Social web
15
Emerging economies
13
Schwellenländer
13
Cultural identity
12
Kulturelle Identität
12
global brands
11
Brand
10
Markenartikel
10
International market entry
9
Internationaler Markteintritt
9
USA
9
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Article
84
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84
Aufsatz in Zeitschrift
84
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English
84
Author
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Diamantopoulos, Adamantios
4
Davvetas, Vasileios
3
Douglas, Susan P.
3
Nijssen, E. J.
3
Alden, Dana
2
Coulter, Robin A.
2
Griffith, David A.
2
Guo, Xiaoling
2
Kumar, V.
2
Magnusson, Peter
2
Papadopoulos, Nicolas G.
2
Riefler, Petra
2
Shi, Linda Hui
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Taylor, Charles Raymond
2
Westjohn, Stanford A.
2
Zou, Shaoming
2
Adekambi, Souleïmane A.
1
Alamanos, Eleftherios
1
Altaras, Selin
1
Arnold, Mark J.
1
Ashraf, Abdul R.
1
Asiati, Diah Isnaini
1
Auh, Seigyoung
1
Aykol, Bilge
1
Bai, Xuan
1
Balasubramanian, Siva Kumar
1
Bartsch, Fabian
1
Baršytė, Justina
1
Becker-Olsen, Karen L.
1
Bei, Zhiling
1
Bockstedt, Jesse C.
1
Borah, Sourav Bikash
1
Bos, Joost van den
1
Brakus, J. Joško
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Cebi, Selcuk
1
Chang, Jeanine
1
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Electronic commerce research and applications
Journal of international marketing
Journal of retailing and consumer services
351
Journal of business research : JBR
203
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
73
International marketing review
72
Asia Pacific journal of marketing and logistics
59
Information systems research : ISR
56
International journal of retail & distribution management
55
The international review of retail, distribution and consumer research
53
International journal of internet marketing and advertising : IJIMA
52
Cogent business & management
51
Journal of retailing
50
International journal of retail and distribution management
48
Journal of global marketing
48
Journal of electronic commerce research : JECR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of international consumer marketing
46
International journal of consumer studies
44
International journal of hospitality management
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of electronic commerce : IJEC
42
Psychology & marketing
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
32
Journal of the Academy of Marketing Science
32
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Technological forecasting & social change : an international journal
26
Journal of marketing
24
International journal of electronic business : IJEB
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
SpringerLink / Bücher
22
The journal of product & brand management
22
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ECONIS (ZBW)
84
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81
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
82
Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation
Dong, Beibei
;
Zou, Shaoming
;
Taylor, Charles Raymond
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 98-119
Persistent link: https://www.econbiz.de/10003771408
Saved in:
83
The complexities of perceived risk in cross-cultural services marketing
Keh, Hean Tat
;
Sun, Jin
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 120-146
Persistent link: https://www.econbiz.de/10003771409
Saved in:
84
Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
Saved in:
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