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~isPartOf:"Electronic commerce research and applications"
~person:"Alonso, Abel Duarte"
~person:"DeSoucey, Michaela"
~person:"Eckert, Jochen"
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An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
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