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~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Internet marketing"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Viral marketing
72
Virales Marketing
72
Online-Marketing
47
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
40
Social web
40
Online retailing
19
Online-Handel
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9
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gottschalk, Sabrina Alexandra
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Mafael, Alexander
2
Verlegh, Peeter
2
Aa, Eva P. van der
1
Benlian, Alexander
1
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Binder, Markus
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1
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1
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1
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1
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1
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1
Dens, Nathalie
1
Dolan, Rebecca
1
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1
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1
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1
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Electronic markets : EM ; the international journal of electronic commerce and business media
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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1
Explaining reviewing effort : existing reviews as potential driver
Rohde, Christoph
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1169-1185
Persistent link: https://www.econbiz.de/10013463370
Saved in:
2
It's all about the text : an experimental investigation of inconsistent reviews on restaurant booking platforms
Steur, Andreas
;
Fritzsche, Fabian
;
Seiter, Mischa
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1187-1220
Persistent link: https://www.econbiz.de/10013463372
Saved in:
3
Explaining consumer suspicion : insights of a vignette study on online product reviews
Kollmer, Tim
;
Eckhardt, Andreas
;
Reibenspiess, Victoria
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1221-1238
Persistent link: https://www.econbiz.de/10013463375
Saved in:
4
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
5
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
Saved in:
6
Your reviews or mine? : exploring the determinants of "perceived helpfulness" of online reviews : a cross-cultural study
Biswas, Baidyanath
;
Sengupta, Pooja
;
Ganguly, Boudhayan
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1083-1102
Persistent link: https://www.econbiz.de/10013463340
Saved in:
7
An empirical analysis of experienced reviewers in online communities : what, how, and why to review
Choi, Hoon S.
;
Maasberg, Michele
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1293-1310
Persistent link: https://www.econbiz.de/10013463391
Saved in:
8
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
9
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
10
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
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