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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"STI review"
~subject:"Coupons"
~subject:"Financing strategy"
~subject:"Loyalty program"
~type:"article"
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Coupons
Financing strategy
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Electronic markets : the international journal on networked business
STI review
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ECONIS (ZBW)
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A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp
;
Pescher, Christian
;
Spann, Martin
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
Saved in:
2
The IPO window of opportunity for digital product and service firms
Carter, Richard B.
;
Strader, Troy J.
;
Dark, Frederick H.
- In:
Electronic markets : the international journal on …
22
(
2012
)
4
,
pp. 255-266
Persistent link: https://www.econbiz.de/10009680773
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