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~isPartOf:"Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert"
~isPartOf:"Journal of marketing"
~subject:"Digitale Medien"
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Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
Journal of marketing
JMM : the international journal on media management
3
Journal of media business studies
3
Organization : the interdisciplinary journal of organization, theory and society
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De Gruyter handbook of media economics
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Journal of open innovation : technology, market, and complexity
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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Critical cultural communication
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
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Handbook of media economics ; volume 1
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Handbook of research on managing information systems in developing economies
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How to succeed in the digital age : strategies from 17 top managers
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Industrial marketing management : the international journal for industrial and high-tech firms
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Digitale Transformation in Medien- und Industrieunternehmen - Auswirkungen der Digitalisierung auf Produzenten
Pagel, Sven
- In:
Empirische Medienökonomie : Reflexionen der Arbeiten …
,
(pp. 235-248)
.
2016
Persistent link: https://www.econbiz.de/10011859270
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2
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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