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~isPartOf:"Energy conversion and management : ECM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cova, Bernard"
~subject:"Marketingmanagement"
~subject:"USA"
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Energy conversion and management : ECM
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing management : a cultural perspective
2
Marketing theory
2
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1
Emerald insight
1
Essentials of logistics and management
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The Oxford handbook of project management
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ECONIS (ZBW)
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Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
2
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
3
Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
Saved in:
4
The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda
;
Proença, João F.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
Saved in:
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