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~isPartOf:"Energy conversion and management : ECM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kleinaltenkamp, Michael"
~subject:"Consumer behaviour"
~subject:"Verkauf"
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Consumer behaviour
Verkauf
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Kleinaltenkamp, Michael
Terho, Harri
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7
Plouffe, Christopher R.
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Mohan, Mayoor
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Energy conversion and management : ECM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business economics : JBE
1
Management for Professionals
1
SpringerLink / Bücher
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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ECONIS (ZBW)
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1
What drives the implementation of customer success
management
? : antecedents of customer success
management
from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
2
How business customers judge customer success
management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
3
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
4
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Saved in:
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