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~isPartOf:"Energy economics"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Reece, Bonnie B."
~source:"econis"
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Journal of advertising : official publication of the American Academy of Advertising
Green advertising and the reluctant consumer
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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