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~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~type_genre:"Aufsatz im Buch"
~type_genre:"Working Paper"
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Engaging consumers through branded entertainment and convergent media
Leitfaden Online-Marketing ; [Bd. 1]
Kellogg on advertising & media : the Kellogg School of Management
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Theorie und Praxis der Werbung in den Massenmedien
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Working paper
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Brand Planning : starke Strategien für Marken und Kampagnen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Handbuch Kommunikationsmanagement
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
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Organisation und praktische Anwendung
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising in new formats and media : current research and implications for marketers
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Bridging the gap between advertising academia and practice
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CIE discussion papers
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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E-marketing ; Vol. 2
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Entrepreneurship, growth and economic integration : a linkage
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Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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ECONIS (ZBW)
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Branded Entertainment : past, present, and future
Martí-Parreño, José
;
Ruiz Mafe, Carla
;
Scribner, Lisa L.
- In:
Engaging consumers through branded entertainment and …
,
(pp. 1-21)
.
2015
Persistent link: https://www.econbiz.de/10011389080
Saved in:
2
Crossmedia orchestrieren : glaubwürdig und schnell
Turner, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551772
Saved in:
3
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
Saved in:
4
Die Kommunikationskanäle
Grimm, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551776
Saved in:
5
Direktmarketingkanäle
Petersen, Anita
;
Lehmann, Heiko
-
2007
Persistent link: https://www.econbiz.de/10003551782
Saved in:
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