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~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~subject:"Fernsehprogramm"
~subject:"Television"
~type_genre:"Aufsatz im Buch"
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Engaging consumers through branded entertainment and convergent media
Advertising in a multimedia age
1
Advertising in new formats and media : current research and implications for marketers
1
Bridging the gap between advertising academia and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
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Fernsehen
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
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Implementing new business models in for-profit and non-profit organizations : technologies and applications
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Kellogg on advertising & media : the Kellogg School of Management
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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The advertising and consumer culture reader
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How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
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