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~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~subject:"Sportstätte"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
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Advertising effects
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Alguacil Jiménez, Mario
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Calabuig Moreno, Ferran
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Crespo Hervás, Josep
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Engaging consumers through branded entertainment and convergent media
Arbeitspapiere zur Regionalentwicklung
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Berner Studien zu Freizeit und Tourismus
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Blickpunkt Sportmanagement
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Discussion paper / Massey University, School of Economics and Finance
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Eye Tracking in der Sport- und Veranstaltungsbranche
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Forschungsreihe / Institut für Wirtschaftsforschung
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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New horizons in the economics of sport
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NordREFO / utg. av Nordisk Institutt for Regionalpolitisk Forskning : information om regionalpolitik och regionalpolitisk forskning i Norden
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Sport management review
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Supply chain management : applications for manufacturing and service industries
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Wissenschaftliche Berichte und Materialien / Bundesinstitut für Sportwissenschaft, Bonn
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Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
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