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~isPartOf:"Enhancing customer engagement through location-based marketing"
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Enhancing customer engagement through location-based marketing
Kellogg on marketing : the marketing faculty of the kellog school of management
22
The Routledge companion to strategic marketing
16
Market orientation : transforming food and agribusiness around the customer
15
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The impact of theory on representations of the consumer and the marketing organisation
7
Case studies on MNCs in India
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Handbook of research on mobile marketing management
6
Interactive and multi-channel marketing
6
Sensory marketing : research on the sensuality of products
6
Sustainable marketing, branding, and reputation management : strategies for a greener future
6
The marketing book
6
The profit impact of marketing strategy project : retrospect and prospects
6
A master class in brand planning : the timeless works of Stephen King
5
Customer relationship management in electronic markets
5
Driving traffic and customer activity through affiliate marketing
5
Fundamentals of marketing research ; Vol. 1
5
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ECONIS (ZBW)
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The role of geomarketing and characteristics on business development and decision making
Putri Seprianti Eka
- In:
Enhancing customer engagement through location-based …
,
(pp. 1-17)
.
2023
Persistent link: https://www.econbiz.de/10014281870
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2
Location based marketing : issues and opportunities in the real world
Bansal, Divya
- In:
Enhancing customer engagement through location-based …
,
(pp. 44-55)
.
2023
Persistent link: https://www.econbiz.de/10014281878
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3
Challenges and advantages of location-based services in tourism industries
Kumar, Sanjeev
;
Dhiraj, Ankit
;
Rani, Divya
- In:
Enhancing customer engagement through location-based …
,
(pp. 66-76)
.
2023
Persistent link: https://www.econbiz.de/10014281887
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4
Geo-marketing : a new tool for marketers
Saini, Shweta
;
Bansal, Rohit
- In:
Enhancing customer engagement through location-based …
,
(pp. 102-112)
.
2023
Persistent link: https://www.econbiz.de/10014281899
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5
Segment of one marketing and consumer behaviour : a study on best business practices
Kaur, Jasneet
;
Verma, Jyoti
;
Chandel, Ajay
- In:
Enhancing customer engagement through location-based …
,
(pp. 138-159)
.
2023
Persistent link: https://www.econbiz.de/10014281904
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6
Role of beaconing marketing in improving customer buying experience
Taneja, Sanjay
;
Sharma, Vivek
- In:
Enhancing customer engagement through location-based …
,
(pp. 176-184)
.
2023
Persistent link: https://www.econbiz.de/10014281914
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7
Redefining marketing rules through smart devices
Bathla, Devesh
;
Ahuja, Raina
- In:
Enhancing customer engagement through location-based …
,
(pp. 217-229)
.
2023
Persistent link: https://www.econbiz.de/10014281921
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8
Reinforcing requirements and stimulating the purchase intentions : growing location based mobile targeting techniques
Manohar, Sridhar
;
Sharma, Vandana
;
Mittal, Amit
- In:
Enhancing customer engagement through location-based …
,
(pp. 56-65)
.
2023
Persistent link: https://www.econbiz.de/10014281881
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