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~isPartOf:"Enlightening tourism : ET ; a pathmaking journal"
~isPartOf:"International journal of leisure and tourism marketing : IJLTM"
~isPartOf:"Journal of retailing and consumer services"
~person:"Rather, Raouf Ahmad"
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Search: subject_exact:"Tourismusmarketing"
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Holiday behaviour
3
Tourism marketing
3
Tourismusmarketing
3
Urlaubsverhalten
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Brand image
2
Consumer behaviour
2
Destination management
2
Destinationsmanagement
2
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Markenimage
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Social Web
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Affective-brand engagement
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Designation of origin
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Destination brand reputation
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Destination images value
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Ducoffe's model
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Internet marketing
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Leistungsmotivation
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Metaverse tourism marketing
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Rather, Raouf Ahmad
Rajagopal
5
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2
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Lo May Chiun
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Enlightening tourism : ET ; a pathmaking journal
International journal of leisure and tourism marketing : IJLTM
Journal of retailing and consumer services
Advances in hospitality and tourism book series
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Research handbooks in tourism
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Tourism review
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ECONIS (ZBW)
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Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions
Ghali, Zohra
;
Rather, Raouf Ahmad
;
Khan, Imran
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 112
Persistent link: https://www.econbiz.de/10014462323
Saved in:
2
Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
Rather, Raouf Ahmad
;
Raisinghani, Manju
;
Gligor, David
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014372550
Saved in:
3
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
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