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~isPartOf:"Enterprise & society : the international journal of business history"
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Enterprise & society : the international journal of business history
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Barcelona and SEAT, a history of lost opportunity : corporate marketing, nation branding, and consumer nationalism in the automotive industry
Rius-Ulldemolins, Joaquim
- In:
Enterprise & society : the international journal of …
16
(
2015
)
4
,
pp. 811-846
Persistent link: https://www.econbiz.de/10011552214
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2
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 55
Persistent link: https://www.econbiz.de/10003621925
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3
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621934
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4
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621936
Saved in:
5
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
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