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~isPartOf:"Enterprise 2.0 - Die Kunst, loszulassen"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Social network"
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Social network
Social Web
196
Social web
196
Internet marketing
136
Online-Marketing
136
Consumer behaviour
119
Konsumentenverhalten
119
social media
69
Viral marketing
65
Virales Marketing
65
Brand management
53
Markenführung
53
Beziehungsmarketing
40
Relationship marketing
40
Advertising effects
35
Soziales Netzwerk
35
Werbewirkung
35
Brand image
32
Markenimage
32
Advertising
25
Online retailing
25
Online-Handel
25
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25
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19
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advertising
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E-commerce
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social networks
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Enterprise 2.0 - Die Kunst, loszulassen
International journal of internet marketing and advertising : IJIMA
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
22
Electronic commerce research
19
Information systems research : ISR
19
Management information systems : mis quarterly
16
Journal of organizational computing and electronic commerce
14
Journal of retailing and consumer services
14
Electronic commerce research and applications
13
International journal of hospitality management
13
International journal of networking and virtual organisations : IJNVO
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Cogent business & management
11
Computational & mathematical organization theory
11
Working paper
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
MIS quarterly
10
Business horizons
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of marketing management : MM
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing communications
8
Technology analysis & strategic management
8
Tourism management : research, policies, practice
8
CESifo working papers
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
7
Computational and mathematical organization theory
7
Discussion papers / CEPR
7
Electronic markets : the international journal on networked business
7
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ECONIS (ZBW)
35
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1
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
2
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
3
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
4
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
5
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
6
Curation algorithms and filter bubbles in social networks
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 296-316
Persistent link: https://www.econbiz.de/10012212446
Saved in:
7
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
8
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
9
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
10
U-shaped conformity in online social networks
Sun, Monic
;
Zhang, Xiaoquan
;
Zhu, Feng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 461-480
Persistent link: https://www.econbiz.de/10012038420
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