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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Strategy & leadership : a publication of Strategic Leadership Forum
SpringerLink / Bücher
217
Springer eBook Collection
154
Journal of business research : JBR
127
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International journal of entrepreneurship and innovation management
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30
Business horizons
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International journal of technology management : IJTM
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essentials
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International journal of innovation management : IJIM
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International journal of production economics
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International journal of innovation and technology management
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Strategic change : SC ; briefings in entrepreneurial finance
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ECONIS (ZBW)
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1
Maximizing the strategic value of corporate reputation : a business model perspective
Ma, Qiaoling
;
Osiyevskyy, Oleksiy
- In:
Strategy & leadership : a publication of Strategic …
45
(
2017
)
4
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011777177
Saved in:
2
Two efficiency-driven networks on a collision course : ALDI’s innovative grocery business model vs Walmart
Chatterjee, Sayan
- In:
Strategy & leadership : a publication of Strategic …
45
(
2017
)
5
,
pp. 18-25
Persistent link: https://www.econbiz.de/10011795103
Saved in:
3
Designing innovative business models with a framework that promotes experimentation
Wrigley, Cara
;
Straker, Karla
- In:
Strategy & leadership : a publication of Strategic …
44
(
2016
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10011530394
Saved in:
4
Harnessing platform-based business models to power disruptive innovation
Shaughnessy, Haydn
- In:
Strategy & leadership : a publication of Strategic …
44
(
2016
)
5
,
pp. 6-14
Persistent link: https://www.econbiz.de/10011572000
Saved in:
5
How to discover and assess opportunities for business model innovation
Hargadon, Andrew
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
6
,
pp. 33-37
Persistent link: https://www.econbiz.de/10011615744
Saved in:
6
Marktforschung als Aufgabe für Gründungsunternehmen
Adler, Jost
;
Klein, Andreas
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 361-392)
.
2015
Persistent link: https://www.econbiz.de/10010531071
Saved in:
7
Prozesse der Geschäftsmodell- und Produktentwicklung in Gründungs- und Jungunternehmen
Schwarz, Erich J.
;
Krajger, Ines
;
Dummer, Rita
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 339-357)
.
2015
Persistent link: https://www.econbiz.de/10010531072
Saved in:
8
Die Ideenumsetzung im Rahmen der Marktpositionierung
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Michel, Manuela
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10010531073
Saved in:
9
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10010531074
Saved in:
10
Ideenformulierung in Businessplänen
Witt, Peter
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 263-276)
.
2015
Persistent link: https://www.econbiz.de/10010531077
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