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~isPartOf:"Entrepreneurship in Forschung und Lehre : Festschrift für Klaus Anderseck"
~isPartOf:"Journal of marketing education : JME"
~person:"Kemp, April"
~person:"Neier, Stacy"
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Entrepreneurship in Forschung und Lehre : Festschrift für Klaus Anderseck
Journal of marketing education : JME
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ECONIS (ZBW)
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The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April
;
McDougal, Elizabeth Randon
;
Syrdal, Holly
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
Saved in:
2
Students' perceptions and experiences of social media in higher education
Neier, Stacy
;
Zayer, Linda Tuncay
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
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