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~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Strategisches Management"
~type_genre:"Fallstudie"
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Strategisches Management
Lieferantenmanagement
23
Supplier relationship management
23
KMU
18
SME
18
Business network
16
Unternehmensnetzwerk
16
B-to-B-Marketing
9
Business-to-business marketing
9
Marketing
8
Bundling strategy
7
Großbritannien
7
Leistungsbündel
7
Marketing management
7
Marketingmanagement
7
United Kingdom
7
Innovation management
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Innovationsmanagement
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Fallstudie
Article in journal
62
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4
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Bathgate, Ian K.
1
Harrison, Debbie
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Padmore, Jo
1
Prenkert, Frans
1
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1
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1
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1
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Entrepreneurship marketing : principles and practice of SME marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business strategy
3
Cases on strategic social media utilization in the nonprofit sector
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Journal of business case studies
2
Keeping strategy on track
2
Lehrbuch
2
Schriften der Johannes-Kepler-Universität Linz / B
2
A Productivity Press book
1
Always learning
1
Applied research on strategic international management
1
Asia-Pacific journal of business administration
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Berichte aus der Betriebswirtschaft
1
Business process management journal
1
Business strategy series
1
Chandos business and management series
1
Cluster und Regionalentwicklung : Theorie, Beratung und praktische Umsetzung
1
Controlling und Management
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Fallstudien in der Logistik : Praxisbeispiele aus Logistikdienstleistung, Industrie und Handel
1
Fallstudien zur Unternehmensführung
1
Fontys Venlo - publication of applied sciences
1
Gabler Edition Wissenschaft / Betriebswirtschaftliche Studien in forschungsintensiven Industrien
1
Gabler Edition Wissenschaft / Information - Organisation - Produktion
1
Gabler Edition Wissenschaft / Integrierte Logistik und Unternehmensführung
1
Gabler Edition Wissenschaft / Strategisches Kompetenz-Management
1
Gabler Lehrbuch
1
Genossenschaftliche Kooperation - anders wirtschaften!
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Harvard business review : HBR
1
Innovationsfähigkeit sichern : Konzepte, Best-Practice-Beispiele, Handlungsempfehlungen
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
International studies of management and organization
1
JMM : the international journal on media management
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ECONIS (ZBW)
4
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1
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4
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4
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date (oldest first)
1
Managing
marketing
resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
2
The role and relevance model of
marketing
in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
3
What happened with the grandiose plans? : strategic plans and network realities in B2B interaction
Öberg, Christina
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 963-974
Persistent link: https://www.econbiz.de/10008655065
Saved in:
4
Network strategising trajectories within a planned strategy process
Harrison, Debbie
;
Prenkert, Frans
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 662-670
Persistent link: https://www.econbiz.de/10003889461
Saved in:
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