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~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~subject:"Advertising planning"
~subject:"Strategisches Management"
~type_genre:"Fallstudie"
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Advertising planning
Strategisches Management
KMU
16
SME
16
Marketing
7
Marketing management
5
Marketingmanagement
5
Großbritannien
2
Social Web
2
Social web
2
Strategic management
2
United Kingdom
2
Betriebliches Umfeld
1
Beziehungsmarketing
1
Brand management
1
Brauerei
1
Brewery
1
Business environment
1
Business ethics
1
Business network
1
Competitive advantage
1
Consultancy services
1
Consumer behaviour
1
Core competency
1
Corporate Social Responsibility
1
Corporate social responsibility
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Dienstleistungsqualität
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Distribution channel
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EU countries
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EU-Staaten
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Entrepreneurship
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Entrepreneurship approach
1
Firm performance
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Globalisierung
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Globalization
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HR marketing
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Informal economy
1
Informelle Wirtschaft
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Fallstudie
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English
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Bathgate, Ian K.
1
Eng, Teck Yong
1
Padmore, Jo
1
Simpson, Mike
1
Spickett-Jones, Graham
1
Taylor, Nick
1
Published in...
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Entrepreneurship marketing : principles and practice of SME marketing
Cases on strategic social media utilization in the nonprofit sector
3
Journal of business strategy
3
PR-Kampagnen
3
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business case studies
2
Keeping strategy on track
2
Lehrbuch
2
Schriften der Johannes-Kepler-Universität Linz / B
2
A Productivity Press book
1
Always learning
1
Applied research on strategic international management
1
Asia-Pacific journal of business administration
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Berichte aus der Betriebswirtschaft
1
Business process management journal
1
Business strategy series
1
Case study and review
1
Chandos business and management series
1
Cluster und Regionalentwicklung : Theorie, Beratung und praktische Umsetzung
1
Controlling und Management
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Fallstudien in der Logistik : Praxisbeispiele aus Logistikdienstleistung, Industrie und Handel
1
Fallstudien zur Unternehmensführung
1
Fontys Venlo - publication of applied sciences
1
Gabler Edition Wissenschaft / Betriebswirtschaftliche Studien in forschungsintensiven Industrien
1
Gabler Edition Wissenschaft / Information - Organisation - Produktion
1
Gabler Edition Wissenschaft / Integrierte Logistik und Unternehmensführung
1
Gabler Edition Wissenschaft / Strategisches Kompetenz-Management
1
Gabler Lehrbuch
1
Gabler-Edition Wissenschaft
1
Genossenschaftliche Kooperation - anders wirtschaften!
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Harvard Business School Research Paper Series # 15-093
1
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1
Marketing
communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
Saved in:
2
Managing
marketing
resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
3
The role and relevance model of
marketing
in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
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