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~isPartOf:"Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~type_genre:"Case study"
~type_genre:"Conference paper"
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Building corporate identity, image and reputation in the digital era
7
Journal of marketing management : MM
7
Case studies on MNCs in India
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Journal of marketing communications
4
wi - Wirtschaft
4
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Interdisciplinary management research XVI ; 1
3
International journal of technology marketing : IJTMkt
3
Journal of business research : JBR
3
Journal of targeting, measurement and analysis for marketing
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
The marketing review
3
UTB / Management
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Berichte aus der Betriebswirtschaft
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Cases on branding strategies and product development : successes and pitfalls
2
Conference proceedings trends in business communication 2016
2
Corporate communications : an international journal
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Fallstudien zur Unternehmensführung
2
Handbook of Islamic marketing
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research : IJWBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of retailing and consumer services
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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ECONIS (ZBW)
5
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1
Marketing für Mega Events
Eisermann, Uwe
;
Kickenweitz, Jörg
;
Kickenweitz, Elisabeth
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 273-316)
.
2011
Persistent link: https://www.econbiz.de/10009269954
Saved in:
2
Innovationsmanagement am Beispiel eines neuartigen Fitnessgerätes
Fischer, Gerrit
;
Fischer, Herwig
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 139-167)
.
2011
Persistent link: https://www.econbiz.de/10009269986
Saved in:
3
Managing conflicting stakeholder interests : an exploratory case analysis of the formulation of corporate social responsibility standards in the Netherlands
Ingenbleek, Paul T. M.
;
Immink, Victor M.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10003979315
Saved in:
4
Government adoption of sales promotions : an initial appraisal
Quelch, John A.
;
Jocz, Katherine E.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
Saved in:
5
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
Saved in:
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