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~isPartOf:"Entwicklungen des Investitionsgütermarketing"
~isPartOf:"Handbook of business-to-business marketing"
~subject:"Anforderungsprofil"
~subject:"Contract"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Anforderungsprofil
Contract
Marketingtheorie
Pricing strategy
B-to-B-Marketing
42
Business-to-business marketing
42
Salespeople
6
Theorie
6
Theory
6
Verkaufspersonal
6
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
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2
Germany
2
Marketing theory
2
Occupational profile
2
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Agency theory
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Backhaus, Klaus
1
Bradford, Kevin
1
Brown, Steven P.
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Cressman, George E.
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Diehl, Hans-Jörg
1
Kern, Egbert
1
Marinova, Detelina
1
Meyer, Margit
1
Mohr, Jakki
1
Sengupta, Sanjit
1
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Entwicklungen des Investitionsgütermarketing
Handbook of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of business-to-business marketing
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
The journal of business & industrial marketing
11
Innovation in pricing : contemporary theories and best practices
10
SpringerLink / Bücher
7
Journal of business research : JBR
5
Journal of marketing
4
Journal of revenue and pricing management
4
Gabler Edition Wissenschaft
3
Manufacturing & service operations management : M & SOM
3
Business-to-Business-Marketing
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
Journal of customer behaviour
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Research
2
Schriften zum Vertriebsmanagement
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Applied Marketing Science / Angewandte Marketingforschung
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Asia Pacific journal of marketing and logistics
1
Asian journal of management cases : AJMC
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Columbia Business School Research Paper Forthcoming
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Creating and managing superior customer value
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Enterprise & society : the international journal of business history
1
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ECONIS (ZBW)
6
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1
Toward a theory of technology marketing : review and suggestions for future research
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Handbook of business-to-business marketing
,
(pp. 563-581)
.
2012
Persistent link: https://www.econbiz.de/10009500118
Saved in:
2
Boundary work and customer connectivity in B2B front lines
Singh, Jagdip
;
Marinova, Detelina
;
Brown, Steven P.
- In:
Handbook of business-to-business marketing
,
(pp. 433-455)
.
2012
Persistent link: https://www.econbiz.de/10009500134
Saved in:
3
Salesperson effectiveness : a behavioral perspective
Bradford, Kevin
;
Weitz, Barton A.
- In:
Handbook of business-to-business marketing
,
(pp. 417-432)
.
2012
Persistent link: https://www.econbiz.de/10009500136
Saved in:
4
Value-based pricing : a state-of-the-art review
Cressman, George E.
- In:
Handbook of business-to-business marketing
,
(pp. 246-274)
.
2012
Persistent link: https://www.econbiz.de/10009500167
Saved in:
5
Geschäftstypologien im Investitionsgütermarketing : ein Integrationsversuch
Meyer, Margit
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 117-175)
.
1998
Persistent link: https://www.econbiz.de/10001305477
Saved in:
6
Investitionsgütermarketing : Herkunft und Zukunft
Backhaus, Klaus
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 39-65)
.
1998
Persistent link: https://www.econbiz.de/10001305479
Saved in:
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