//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Entwicklungen des Investitionsgütermarketing"
~isPartOf:"International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~subject:"Success factor"
~subject:"Telecommunications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Pricing strategy
Success factor
Telecommunications
B-to-B-Marketing
10
Business-to-business marketing
10
Lieferantenmanagement
6
Supplier relationship management
6
Theorie
6
Theory
6
Deutschland
2
Erfolgsfaktor
2
Germany
2
Lieferkette
2
Supply chain
2
B2B
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business services
1
Collaboration
1
Contract
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
E-commerce
1
Economic effectiveness
1
Efficiency
1
Effizienz
1
Electronic Commerce
1
Gesundheitswesen
1
Gildemeister-Aktiengesellschaft
1
Großbritannien
1
Health care system
1
Inter-firm cooperation
1
Machine tool industry
1
Marketing theory
1
Online retailing
1
Online-Handel
1
Pharmaceutical industry
1
Pharmaindustrie
1
Physical distribution
1
Preismanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
German
3
English
2
Author
All
Weiber, Rolf
2
Backhaus, Klaus
1
Cullen, Andrea J.
1
Formentini, Marco
1
Kapitza, Rüdiger
1
Raff, Tilmann
1
Romano, Pietro
1
Späth, Michael
1
Taylor, Margaret
1
more ...
less ...
Published in...
All
Entwicklungen des Investitionsgütermarketing
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of business-to-business marketing
13
The journal of business & industrial marketing
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
SpringerLink / Bücher
11
Innovation in pricing : contemporary theories and best practices
10
Journal of business research : JBR
7
Gabler Edition Wissenschaft
5
Journal of marketing
4
Journal of revenue and pricing management
4
Business-to-Business-Marketing
3
Gabler Research
3
Innovatives Industriegütermarketing
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Manufacturing & service operations management : M & SOM
3
Marketing intelligence & planning
3
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Europäische Hochschulschriften / 5
2
Handbook of business-to-business marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Information systems research : ISR
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of customer behaviour
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Marketing-Management
2
Research
2
Schriften zum Vertriebsmanagement
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
essentials
2
Applied Marketing Science / Angewandte Marketingforschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Towards supply chain collaboration in B2B pricing : a critical literature review and research agenda
Formentini, Marco
;
Romano, Pietro
- In:
International journal of operations & production …
36
(
2016
)
7
,
pp. 734-756
Persistent link: https://www.econbiz.de/10011565885
Saved in:
2
Critical success factors for B2B e-commerce use within the UK NHS pharmaceutical supply chain
Cullen, Andrea J.
;
Taylor, Margaret
- In:
International journal of operations & production …
29
(
2009
)
11
,
pp. 1156-1185
Persistent link: https://www.econbiz.de/10009523732
Saved in:
3
Vermarktung von Telekommunikationsdiensten im Geschäftskundenbereich : Herausforderung an das Investitionsgütermarketing
Weiber, Rolf
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 229-301)
.
1998
Persistent link: https://www.econbiz.de/10001305473
Saved in:
4
Wettbewerbsvorteile in der Werkzeugmaschinenindustrie durch effektives und effizientes Geschäftsbeziehungsmanagement
Weiber, Rolf
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 201-227)
.
1998
Persistent link: https://www.econbiz.de/10001305474
Saved in:
5
Investitionsgütermarketing : Herkunft und Zukunft
Backhaus, Klaus
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 39-65)
.
1998
Persistent link: https://www.econbiz.de/10001305479
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->