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~isPartOf:"Erfolgreich mit den Großen des Marketings : [Best of Marketing]"
~isPartOf:"Journal of management studies : JMS"
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~subject:"Ausländische Tochtergesellschaft"
~type:"article"
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
Journal of management studies : JMS
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Re-conceptualizing Bartlett and Ghoshal's classification of national subsidiary roles in the multinational enterprise
Rugman, Alan M.
;
Verbeke, Alain
;
Yuan, Wenlong
- In:
Journal of management studies : JMS
48
(
2011
)
2
,
pp. 253-277
Persistent link: https://www.econbiz.de/10008933565
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