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~isPartOf:"Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The Academy of Management review : AMR"
~person:"Ballinger, Gary A."
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Ballinger, Gary A.
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
Journal of consumer behaviour : an international research review
The Academy of Management review : AMR
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ECONIS (ZBW)
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Chutes versus ladders : anchoring events and a punctuated-equilibrium perspective on social exchange relationships
Ballinger, Gary A.
;
Rockmann, Kevin W.
- In:
The Academy of Management review : AMR
35
(
2010
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10003988459
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