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~isPartOf:"Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The Academy of Management review : AMR"
~subject:"Markenführung"
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Search: subject_exact:"Emotionalität"
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Markenführung
Emotion
82
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
9
Relationship marketing
9
Cognition
8
Kognition
8
Institutional economics
7
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Marketingmanagement
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Gakhal, Baldeesh
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Landenberger, Sonja
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Luomala, Harri T.
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Paaspvaara, Rami
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Pohjanheimo, Terhi
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
Journal of consumer behaviour : an international research review
The Academy of Management review : AMR
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of business research : JBR
28
Journal of retailing and consumer services
15
International journal of hospitality management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
International journal of market research
7
Cogent business & management
6
Tourism management : research, policies, practice
6
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Psychology & marketing
5
Qualitative market research : an international journal
5
The service industries journal
5
Global business review
4
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of hospitality marketing & management
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of sport management and marketing : IJSMM
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Saved in:
2
Das Gefühl Porsche : die Emotionalisierung der Marke Porsche
Landenberger, Sonja
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 103-117)
.
2010
Persistent link: https://www.econbiz.de/10008773232
Saved in:
3
Examining the influence of fame in the presence of beauty : an electrodermal "neuromarketing" study
Gakhal, Baldeesh
;
Senior, Carl
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 331-341
Persistent link: https://www.econbiz.de/10003764090
Saved in:
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