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~isPartOf:"Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen"
~subject:"Customers"
~subject:"Kommunikation"
~subject:"Mass Customization"
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Emotionalisierung durch Mass Customization (MC)
Walcher, Dominik
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 27-39)
.
2010
Persistent link: https://www.econbiz.de/10008773283
Saved in:
2
Think Limbic! Die Emotionsstrukturen im Gehirn für erfolgreiches Marketing nutzen
Häusel, Hans-Georg
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 17-26)
.
2010
Persistent link: https://www.econbiz.de/10008773286
Saved in:
3
Emotionen aus Sicht der Kommunikation
Scharfenberger, Philipp
;
Tomczak, Torsten
;
Henkel, Sven
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 3-15)
.
2010
Persistent link: https://www.econbiz.de/10008773288
Saved in:
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