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~isPartOf:"Erfolgsfaktor Marke : neue Strategien des Markenmanagements"
~subject:"Beziehungsmarketing"
~subject:"USA"
~subject:"customer loyalty"
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customer loyalty
Brand management
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Diehl, Sandra
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
Journal of retailing and consumer services
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Journal of business research : JBR
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SpringerLink / Bücher
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How to succeed in the digital age : strategies from 17 top managers
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The service industries journal
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Cogent business & management
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The journal of services marketing
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Edward Elgar E-Book Archive
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Journal of marketing theory and practice
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of marketing analytics : JMA
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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Research
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Tourism management : research, policies, practice
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Business horizons
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Computer-mediated marketing strategies : social media and online brand communities
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Elgar original reference
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European journal of marketing
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forschungsgruppe Konsum und Verhalten
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Innovatives Markenmanagement
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International business review : the official journal of the European International Business Academy
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International journal of business excellence
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Aufbau und Sicherung von Markenbindungen unter schwierigen Konkurrenz- und Distributionsbedingungen
Weinberg, Peter
;
Diehl, Sandra
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 23-35)
.
2001
Persistent link: https://www.econbiz.de/10001572272
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2
Innovationserfolge in der Markenpolitik trotz einer Inflation an neuen Produkten
Trommsdorff, Volker
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 99-106)
.
2001
Persistent link: https://www.econbiz.de/10001572290
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