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~isPartOf:"Erfolgsfaktor Marke : neue Strategien des Markenmanagements"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
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German
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Diehl, Sandra
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Trommsdorff, Volker
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Weinberg, Peter
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
Journal of retailing and consumer services
7
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Forschungsgruppe Konsum und Verhalten
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International journal of contemporary hospitality management
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International journal of economic research
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Inventi impact: retailing & consumer services
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Journal of international economic review
2
Journal of marketing analytics : JMA
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Strong brands, strong relationships
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The journal of brand management : an international journal
2
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
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Arab economic and business journal
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Business horizons
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Economic and business review : EBR
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Entrepreneurial business and economics review : EBER
1
European journal of international management : EJIM
1
European journal of marketing
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European research studies
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
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International journal of business and economics
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Aufbau und Sicherung von Markenbindungen unter schwierigen Konkurrenz- und Distributionsbedingungen
Weinberg, Peter
;
Diehl, Sandra
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 23-35)
.
2001
Persistent link: https://www.econbiz.de/10001572272
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Innovationserfolge in der Markenpolitik trotz einer Inflation an neuen Produkten
Trommsdorff, Volker
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 99-106)
.
2001
Persistent link: https://www.econbiz.de/10001572290
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