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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~person:"Belz, Christian"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~subject:"Direct marketing"
~subject:"Kundenmanagement"
~subject:"Markenführung"
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Direct marketing
Kundenmanagement
Markenführung
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Brand management
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Business-to-business marketing
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Industrial goods
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Industriegüter
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Belz, Christian
Kumar, V.
Lilien, Gary L.
Ahlert, Martin
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Brock, Christian
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Homburg, Christian
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Jensen, Ove
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Richter, Markus
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Simão, Tânia
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Industrial marketing management : the international journal for industrial and high-tech firms
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Dialogmarketing 'revisited'
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Schriften zu Dialogmarketing 'revisited'
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ECONIS (ZBW)
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Markenführung für industrielle Lösungsanbieter
Belz, Christian
;
Simão, Tânia
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 415-430)
.
2008
Persistent link: https://www.econbiz.de/10003588804
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