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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~person:"Vollhardt, Kai"
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Der Einfluss von Corporate- und Company-Brands auf die Wahrnehmung von Vertical-Extensions
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 223-234)
.
2008
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