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~isPartOf:"Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]"
~isPartOf:"SpringerLink / Bücher"
~person:"Bauer, Hans H."
~subject:"Competitive advantage"
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Emotionale Kundenbindung im Mobilfunkmarkt
Bauer, Hans H.
;
Heinrich, Daniel
;
Mühl, Johannes C. M.
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 91-108)
.
2008
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