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~isPartOf:"Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]"
~subject:"Mobile business"
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Mobile business
Mobile Marketing
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Mobile marketing
8
Mobile Business
6
Erfolgsfaktor
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Marketing management
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Marketingmanagement
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Mobile communications
3
Mobilkommunikation
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Betriebliches Informationssystem
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Bauer, Hans H.
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Bensberg, Frank
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Link, Jörg
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Neumann, Marcus M.
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Reeh, Marc-Oliver
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Reichardt, Tina
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Schumacher, Henrik
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Schäfer, Jörg Michael
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Seidl, Franziska
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Toma, David
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Ullrich, Sebastina
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
SpringerLink / Bücher
4
Journal of retailing and consumer services
3
Handbook of research on mobile marketing management
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Contemporary trends in innovative marketing strategies
1
Digital and social media marketing : a results-driven approach
1
Digitalisierung der Unternehmen
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
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ECONIS (ZBW)
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1
Trends und Strategien im Mobile Marketing
Schäfer, Jörg Michael
;
Toma, David
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 17-31)
.
2008
Persistent link: https://www.econbiz.de/10003753380
Saved in:
2
Der Situationsansatz als Erfolgsfaktor des Mobile Marketing
Link, Jörg
;
Seidl, Franziska
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 51-70)
.
2008
Persistent link: https://www.econbiz.de/10003753386
Saved in:
3
Mobile Business Intelligence : Besonderheiten, Potenziale und prozessorientierte Gestaltung
Bensberg, Frank
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 71-87)
.
2008
Persistent link: https://www.econbiz.de/10003753396
Saved in:
4
Wann werden Mobile Marketing-Kampagnen akzeptiert?
Bauer, Hans H.
;
Neumann, Marcus M.
;
Reichardt, Tina
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 129-148)
.
2008
Persistent link: https://www.econbiz.de/10003753405
Saved in:
5
Mobile Marketing im Multi-Channel-Marketing : Erfolgsfaktoren der Integration und Koordination
Wirtz, Bernd W.
;
Ullrich, Sebastina
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 165-181)
.
2008
Persistent link: https://www.econbiz.de/10003753418
Saved in:
6
Near Field Communication im Mobile Marketing : Einsatzmöglichkeiten und Akzeptanzchancen
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 305-325)
.
2008
Persistent link: https://www.econbiz.de/10003753457
Saved in:
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