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~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~source:"econis"
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Search: subject_exact:"Marketing implementation"
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Marketing management
132
Marketingmanagement
132
Theorie
70
Theory
70
Deutschland
60
Germany
59
Marketing
33
Market research
12
Marktforschung
12
International marketing
11
Internationales Marketing
11
Strategisches Management
10
Bank marketing
9
Bankmarketing
9
Beziehungsmarketing
9
Relationship marketing
9
Brand
8
Consumer goods marketing
8
Konsumgütermarketing
8
Markenartikel
8
Wettbewerbsstrategie
8
Automotive industry
7
Competitive strategy
7
Consumer behaviour
7
Erfolgsfaktor
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Kfz-Industrie
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Konsumentenverhalten
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Bank
6
KMU
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Elektronikmarkt
5
Ernährungsindustrie
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Finanzdienstleistung
5
Food industry
5
Handel
5
Product life cycle
5
Produktlebenszyklus
5
Psychology of advertising
5
Public relations
5
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Book / Working Paper
132
Type of publication (narrower categories)
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Hochschulschrift
110
Thesis
107
Bibliografie enthalten
90
Bibliography included
90
Graue Literatur
17
Non-commercial literature
17
Collection of articles of several authors
14
Sammelwerk
14
Glossar enthalten
2
Glossary included
2
Aufsatzsammlung
1
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German
130
Undetermined
2
English
1
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Drees, Norbert
17
Baumann, Ernst J.
2
Braitmayer, Oliver
2
Böhm, Bettina
2
Bölling, Christoph
2
Chaveles, Spyros
2
Conrad, Olaf
2
Cramer, Birgit
2
Dahm, Markus H.
2
Dobner, Stephan
2
Epple, Manfred H.
2
Feige, Stephan
2
Ghebresillasie, Girma
2
Glogger, Anton
2
Gottschlich, Hendrik
2
Görgen, Frank
2
Hannig, Uwe
2
Heckner, Frank
2
Hellbusch, Heinz
2
Herrmann, Reinhard
2
Homburg, Christian
2
Honold, Heidemarie
2
Huber, Bernd
2
Hueber, Walter
2
Irmscher, Markus
2
Kaapke, Andreas
2
Keck, Ernst W.
2
Kolb, Heinrich Leonhard
2
Korff, Guido
2
Kram, Stefan
2
Kummer, Hans-Ulrich
2
Lehmann, Gabriele
2
Maurer, Hans-Peter
2
Preiß, Friedrich J.
2
Richert, Egon
2
Robens, Herbert
2
Schiller, Sören
2
Schmidt, Guido
2
Schneider, Katrin
2
Schulz, Bernhard
2
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Institution
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Fachhochschule Erfurt / Fachbereich Wirtschaftswissenschaft
1
Published in...
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Erfurter Hefte zum angewandten Marketing
Europäische Hochschulschriften / 5
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
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1
Produktpolitik: Verpackung
Kraus, David
-
2017
Persistent link: https://www.econbiz.de/10013424818
Saved in:
2
Branchenspezifisches Marketing
Selbach, Markus
;
Klenke, Kristin
-
2016
Persistent link: https://www.econbiz.de/10013424816
Saved in:
3
Crowdsourcing
Drees, Norbert
(
ed.
);
Janczikowsky, Sven
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10013424812
Saved in:
4
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472951
Saved in:
5
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472953
Saved in:
6
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
Saved in:
7
Kommunikationspolitik
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010211001
Saved in:
8
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009523602
Saved in:
9
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009236131
Saved in:
10
Mobile Marketing
Drees, Norbert
(
ed.
);
Jänicke, Jennifer
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10013424808
Saved in:
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